More than just music, "Molam" literally means Master Storyteller. It’s an ancient art form led by the hypnotic, driving roar of the Khaen (bamboo pipe organ).

Traditional Northern Thai wickerwork has successfully broken free from its rural, utilitarian origins to conquer the highest echelons of international fashion. Through an artful blend of local wisdom and modern design, home-grown brand 'Vassana' has elevated humble bamboo weaving into a high-fashion medium, capturing the attention of luxury powerhouse Dior and dressing global megastar Lisa Blackpink.